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Sponsorship and Activation Planning
Sturges Sports Group partnered with the LPGA Epson Tour to generate awareness and growth in the launch of its first ever, Connecticut event, The Hartford Healthcare Women’s Championship.
Sturges Sports Group created new programming on site, and worked with community partners to drive revenue to the event and enhance the fan experience. Collaboration between the Epson Tour and SSG included:
-Development of a Women’s Golf Day & Clinic
-Media exposure for key Title Sponsor executives
-Sponsorship Sales and Activation
-Community Engagement through charity, education, and Chamber of Commerce partnerships
Result: Harford Healthcare showcased it’s leadership and brand position by investing in a platform that supports the growth of women sports.